The wildflower approach to creativity

How to learn when to let a creative idea grow and when to cut it back

Wildflowers as tall as my then three-year-old daughter bloomed everywhere when we moved to Switzerland one spring.

After neat English pavements, it felt almost shocking, as if nature had been given full permission to just do its thing.

By summer they were gone, but they’ve returned every year since. This week’s newsletter is about what I call the wildflower approach to creativity: knowing when to let ideas grow wild and when to strategically cut them back.